
On November 2, 2006 a new kind of company is formed. Combining the well received Talisman Companies, ("Talisman") with Arthur Weiner Enterprises, ("AWE"), the resulting venture represents a company with a long history in the art of development and redevelopment, an innovative outlet center division, and AWE's strong tenant and developer representation in the shopping center industry. Additionally, AWE Talisman's state-of-the-art marketing and tourism division has received numerous awards and acclamation for its innovation. Combined with hands-on operational and construction expertise, there has emerged a full service innovative development and leasing company. Fashion Outlets, the visionary outlet division, is the focus of AWE Talisman. Fashion Outlets combines innovative architectural and design with targeted marketing programs.
AWE Talisman, through its extensive contacts in the luxury retail industry spanning over three decades, has created a pipeline of tenants and manufacturers. Beginning in the 1970's, Arthur Weiner created the DEB Shops, the first of a wave of discount junior apparel stores developed over the last twenty five years. Mr. Weiner subsequently created Arthur Weiner Enterprises, ("AWE"), leasing such iconic luxury centers as Fashion Show in Las Vegas, Nevada, The Colonnade at Sawgrass Mills, The Village of Merrick Park, Coral Gables, Florida, The Shops at Riverside in Bergen County, New Jersey and currently the Fontainebleau in Las Vegas. AWE Talisman also represents a glittering array of retailers beginning with Electronics Boutique, and today such luxury retailers as Hugo Boss, Brunello Cucinelli and a wide array of regional mall tenants. Schlesinger Companies, the predecessor of Talisman Companies began by redeveloping old department stores into power centers, such as the old Midway Mall, a 690,000 square foot dying regional mall into the vibrant and well known Mall of the Americas, the first Hispanic oriented value mall in the U.S. Talisman, the successor to Schlesinger Companies, continued the business plan of Schlesinger Companies, rebuilding and remarketing centers such as Roswell Town Center, Towson Marketplace and most recently, Miracle Market Place. The conversion of a failing regional mall, Cutler Ridge Mall, now Southland Mall, into a highly successful hybrid mall has brought kudos from the shopping center industry. Fashion Outlets, the re-tenanting and remarketing of its Las Vegas, Niagara Falls, and Santa Fe centers and the enormous increase in income and the concomitant increase in equity value stand out in the U.S. outlet mall industry. The wide and varied history of successes of AWE Talisman speak to a depth unlike any retail development company of its size in the U.S. This depth speaks well to future development especially in these troubling times.